Friday, December 2, 2011

2 Religion - To each its own brand

Recently, Coke came out with a winter edition of its cola cans - Coca-cola in red fonts in a white background. Here is the link to see the cans - I like the polar bears on it.

This was the consumer's reaction
1. The coke in the white can tasted different from the original red can [Is there any logic here, or people consider themselves stupid enough to beleive this?]
2. Consumers got confused with the diet coke cans [One genuine reason. Coke should have thought about this a bit earlier]
3. People just thought the idea was ridiculous and unacceptable.[How humans cite reasons when there is no reason at all]

Somehow this episode resonates with what is happening in my life right now - the arguments, logic, rituals, god, temples, women slavery, pati-parameshwar - features of the grand brand/product called Religion. Any change or comment is exactly perceived in the same way as if I was condemning Coke.

Is Religion is a product? Each product is identified by its needs or creating needs in the market.
Here is how the concept called "Religion" developed into a "Product"
  • Generate fear in human minds
  • Answer all questions that arise out of fear in a mysterious way
  • Unexplained phenomenon that was solved using science but was against religion will always be suppressed. Scientists had been ostracized, murdered and their ideas killed.
  • Create a lot of confusing features - rules, rituals, traditions
  • Identify target segments - species with weak minds, money-deprived, peace-deprived, money-cunning, power-thirsty
  • Build accessible stores for sales, creating a social community [Facebook is so copying this idea!] 
  • Step on anyone who challenges the rules and label them 'Offensive'. You will find the meaning here.

 And look at the excellent brand management. We should be given marketing classes based on this.
  • High brand loyalty - Look at the number of followers
  • Clear brand differentiation - Do you have any confusion between the different brands. Are you allowed to have any?
  • Murderous competition among brands  - Anyone heard about Honor killings? Did I also hear it right - that peace was supposed to a feature?
  • High brand value for all its ambassadors: Being religious has great value in the community. So, you would want to associate with the fashionable brand.
  • High switching costs between brands - Can you take up your neighbor's religion? In all possibility, your family will abandon you. Tried an inter-faith marriage?
Has Religion kept up to its Brand promise?
Even if God created religion, any change of rules is considered blasphemous. It should be followed the way it was interpreted by men to suit their needs.  
Humans started believing in the brand promise and will continue to do so.

I rest my case.
1. Human beings are highly irrational
2. Even after the brand promise of each individual religion has failed, the brand becomes stronger each living day
3. You better stick to a brand, otherwise you will end up with no brand at all!

[Note: I respect people with other beliefs/opinions and as much expect others to do the same. This post does not intend to condemn any particular religion but rather bring out the idiosyncrasies of the idea itself.]


  1. I agree, even though religion seems to do a lot of harm, but it is seen as something that helps the followers find peace. Also all religions support Patriarchy.

  2. @indianhomemaker

    Hi IHM,

    Yes, Religion proposes to spread the peace message and has served the purpose to some extent. But somewhere people have become so rigid that only their peace matters to them.
    Patriarchy is also a promised feature too.. missed it:). But this feature has been completely adhered to in all religions.


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